Lorena Wiebes, SD Worx and Protime extend contracts until 2028

SD Worx and Protime have extended their contracts until the end of 2028, giving the biggest team in the Women’s WorldTour – Team SD Worx-Protime – stability for at least another four years.

The sponsorship news was announced simultaneously with the three-year contract extension for Lorena Wiebes. The Dutch sprinter had a deal in place until the end of 2025 but has agreed new terms that will take effect until the end of 2028.

SD Worx joined women’s professional cycling as a title sponsor of a team in 2021, taking over as sponsors of the hugely successful Boels-Dolmans Cycling Team, as they were previously known. Protime joined as a second title sponsor at the start of 2024. Specialized had already committed to the squad as their bike supplier until the end of 2028.

Read more: Specialized extend SD Worx partnership until 2028

"Together with SD Worx and Protime, we have already built up something very beautiful in recent years. It is also inspiring for us to see how the sponsorship of the cycling team is very much alive among the employees of both companies. It gives us a lot of energy that we already know that we can continue at the highest level for the next four seasons. In doing so, SD Worx and Protime also support our ambition to continue to be the number one team in the world in the coming years,” said team manager Erwin Janssen.

“We are one of the few top teams in the peloton that focuses entirely on women's cycling. I think this is also part of our strength. Women's cycling has been on the rise tremendously in recent years. There is much more attention on the sport. Our main sponsors SD Worx and Protime are also anticipating that growth with us for the coming years,” Janssen added.

The team has already signed a contract extension with current road world champion Lotte Kopecky, with the Belgian tied to the team until the end of 2028. The team used Monday’s news to also confirm that Wiebes would stay with the team for the next four years. 

The 25-year-old has established herself as arguably the best sprinter in the women’s peloton and has six wins already under her belt this season.

Demi Vollering, who has been the team’s most successful rider in recent years, has already confirmed that she will be moving on at the end of the year, with FDJ-SUEZ a possible destination according to several reports, and with several other riders out of contract at the end of 2024 the team’s continued rebuild will take shape over the coming months.

Read more: Demi Vollering not heading to UAE Team ADQ or Lidl-Trek

"I transferred to this team in 2014. From a modest talent squad, we grew the team into the best team in the world. For eight years we have been number one in the UCI rankings. It is wonderful that in SD Worx and Protime we have found two partners who share the ambition with us to remain number one in the world at least until 2028,” said sports manager, Danny Stam.

“It is well known; getting to the top is hard, but staying at the top is even harder many times over. I am proud of what we have achieved and grateful to the sponsors for all the confidence they have in us. The cycling team is a part of my life. Especially now that women's cycling is developing enormously and the competition is also getting stronger, it is a great challenge to remain the best team in the coming years."

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